The modern customers expect us to treat them as individuals. They expect personalized offers to be suggested to them at exactly the right time and via the right communication channels.

Gilon’s proven methodology, vast experience in the financial services industry and expertise in data management and modeling, advanced analytics, one-on-one & database marketing strategies, multi-type campaigns planning and execution provide you with a comprehensive solution implementation to address your marketing needs.

    

Turn-key solution approach
Gilon provides a full set of ready made solutions, proficient consulting and planning with powerful implementation capabilities that help financial organizations achieve their business objectives:

 

Industry specific data model – a ready made, designated DM for the financial services industry that will constitute the foundation to the entire solution. Comprehensive data management – insuring data quality at all times with Gilon’s automatic DQA tool, data optimization, cleansing, enrichment, integration and more.

Analytical models – planning and building of advanced customer and market analytics – customer profiling, segmentation, behavior, life-time value, churn prediction, market trends, building customer panels and more.

Campaigns’ design and execution – planning and designing the right campaigns to address the organization’s defined business objectives optimized by insights gained from the analytical models.

• Lead management - Integrate and manage across all channels, define time intervals between communications and prevent over contact
• Integration and interaction - Integrate final campaign parameters and forward to the execution channels. Manage a 2-way interaction to sell, service or just learn customer’s needs/issues and cross-selling interaction

 Close the loop – campaigns’ performance management and evaluation – all customers’ contact and success history are fed back into the DWH for campaigns effectiveness and ROI analysis.