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The only way to gain competitive advantage in today’s constantly changing and dynamic communication market is by achieving the ability to consistently attract and retain profitable customers.
Building customer profiles and then using this information to make smarter decisions at every customer touch point is the only way to minimize churn while maximizing profits. This way you can also make the right offers, at the right time, through the right channel, to each customer.
This way of doing business has to be implemented across all organizational departments and the organization must continually strive to learn all there is to know about its customers in order to adapt quickly to their changing needs and meet them in their offers.
Ness-Gilon helps Telco-Media companies implement and execute this way of business by designing and implementing end-to-end analytical CRM solutions which enable the organization to analyze its customers and their behavious and create targeted campaigns for immediate delivery directly to the customer preferred communication channel.
The unique combination of technological proficiency, predefined solutions and core financial business understanding allows for complete implementation of integrated BI solutions across the enterprise.
Ness-Gilon’s solutions for financial services organizations include:
Analytical CRM - Ness-Gilon’s proven methodology, vast experience in various vertical markets and expertise in data management, integration and modeling, advanced marketing analytics, one-to-one & database marketing strategies, campaign management planning and implementation provide you with a complete solution to address your marketing needs.
Financial Management - Ness-Gilon's financial management BI models support all levels of decision makers, where each executive can view his/hers individual contribution to the financial bottom line. Ness-Gilon provides end-to-end solution for various financial management aspects which include; financial statements reporting and consolidation, budgeting and planning, performance measurement, analysis and projections, activity based pricing, profitability measurement and more.
Data Management and Integration - Through its extensive and rich experience in designing, developing and implementing large scale DWH projects in a wide variety of environments and organizations, Ness-Gilon has developed proven methodologies for building and management of data warehouses and models.
Analytical Models - Ness-Gilon provides marketing and financial executives with a comprehensive, two-tiered solution that address their most pressing analytical needs: a purely strategic consulting layer, helping our customers to define their business objectives and plan how to achieve them; and a technology layer that implements this strategy, including data models, applicative solutions and analytical/statistical models.
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