Customer retention, churn prediction, segmentation and customer value are among the hottest issues in today’s marketing arena. Many organizations try to confront these issues by using various stand-alone solutions that cannot be fully integrated with other organizational systems.

 

Ness-Gilon provides marketing and financial executives with a comprehensive, two-tiered solution that address their most pressing analytical needs: a purely strategic consulting layer, helping our customers to define their business objectives and plan how to achieve them; and a  technology layer that implements this strategy, including data models, applicative solutions and analytical/statistical models.

 

 Working with experts
Ness-Gilon's experts bring to the table some substantial advantages, among which are: