Regardless of an organization’s current data focus—be it business intelligence (BI) initiative, building a new data warehouse, gaining a single view of a customer through customer data integration (CDI), or simply improving the effectiveness of operational systems—data quality will always be an issue. Organizations are realizing the importance of a data quality solution and investing in a software tool to help with failed IT projects and reduce operational costs within the enterprise.
Robust and easy-to-use data quality, which can be embedded into the data integration process, is a critical part of enterprise information management.

• Analyzes and measures data
• Uncovers defective information
• Exposes hidden problems
• Associates data to identify hidden relationships, and determines a single version of the truth
• Is built on accepted industry web services standards
• Enables custom data quality transformations, allowing you to customize processing for specific market needs
• Maintains a centralized business rule repository
• Supports all types of data
• Provides flexible integration points and low, easy tie-in to enterprise application integration, web applications, and packaged and custom applications supporting batch and transactional processing

Analyze and Measure
Data quality assessment is the inspection, measurement, and analysis of data to help business users understand the defects in the data and the impact of those defects upon the business.

Data Cleanse
The data cleansing process parses all data elements, standardizes the data to ensure a consistent format throughout all records, and corrects the data based on secondary sources.

Data Enhancement
Business Objects offers a variety of data enhancement options to more effectively target customers and prospects, enable better cross-selling opportunities, and complement your data quality strategy.

Data Match and Consolidation
Regardless of the different types of data within your enterprise, a sophisticated matching system allows you to identify multiple occurrences of a customer, or even a unique field within a record. Once you’ve established what your business considers a match, you can consolidate information to create and maintain relationships.

Data Quality – you owe it to your business
DQ is the most advanced data quality platform in the market, delivering accurate and trusted information to support companies investing in BI, operational initiatives, or EIM. Business decisions are made every day with the data you collect and store, so the need for consistently assessed data quality is critical. When researching a data quality tool, look for a complete solution that not only analyzes and measures data quality problems, but also provides a data cleansing solution to help enhance the matching process. Find out how we can help you successfully identify and reach your customers today.