In modern saturated markets, customer retention and differentiation from competition present an ever growing difficulty. Therefore, organizations in these markets tend to focus on direct marketing. The key to targeted marketing is micro-segmentation.
By using a business agenda to find multiple customer segments, marketing managers gain better visibility into customer needs and likings. This allows for tailoring of specific solutions per micro-segment, optimization of the enterprise’s portfolio (4Ps - Price, Product, Place and Promotion) and as much as a 10 fold improvement in campaigns response rate.

Revolutionary Business-oriented Segmentation Technology
YaData’s Segment Discovery & Ranking product (SDR) empowers marketing users with the ability to discover business-oriented, actionable customer-segments, without making any assumptions or building statistical models. Segments are found with an intuitive tool that does not require any statistical or analytical knowledge. The heart of YaData's SDR is a business relevancy ranking engine that sorts potential segments according to their relevancy to a business goal set by the user. A learning system then adjusts the engine output according to feedback received from the user, in an iterative process.

Segment Relationship Management
YaData’s Segment Relationship Management (SRM) provides a solution for managing the entire segment’s lifecycle – discovery, ranking, analysis, marketing decision support and tracking segment evolution on an ongoing basis. SRM enables marketing managers to manage a multitude of segments and reach a better optimized marketing mix. All segment related activities are done from one central console, with a daily intuitive dashboard.

The YaData Solution
Whether by embedding YaData’s SDR and SRM products or by hiring YaData for segment discovery projects, organizations can benefit from an end-to-end solution for segment discovery and management. Active in financial, retail and telecom markets, YaData is field-proven and has already performed successful discovery projects for tier-one customers in the US and Israel.